Founded in 1927, HSMAI's mission is to be the leading source for sales and marketing information, tools, insight, business development, and networking for professionals in the hospitality industry. With a strong focus on education, HSMAI has become the industry champion in identifying and communicating trends in the hospitality industry while operating as a leading voice for hotel sales, marketing and revenue management disciplines. Activities in the region are held in Greater China, Australia, and Southeast Asia. The region’s signature learning and networking event, AsiaConnect, has been produced in Bangkok, Beijing, Hong Kong, Macau, Shanghai and Singapore. For additional information, follow us on Twitter @hsmaiasia. HSMAI AsiaPacific is a Region of Hospitality Sales and Marketing Association International (HSMAI) Global which is a federation of Regions committed to growing business for hotels and their partners. www.hsmaiasia.org