wibbitz

Adele's brand new music video for her first single in years, "Hello," debuted Friday to rave reviews and mounting views-so many, in fact, that it surmounted Swift's record-breaking music video "Bad Blood" for most views in the first 24 hours.
While the supermodel-minted "Bad Blood" peaked at a whopping 20.1 million views in its first 24 hours, the British mum's sepia ballad bumped it aside with a viral 27.7 million views and counting in its first day alone.
While Swift debuted her four minute mini film at the start of the 2015 Billboard Music Awards, Adele opted for a less star-studded British occasion-a 30-second teaser clip that aired during a commercial break for the UK's X Factor.