GroundUP Music was created to serve as an artistic oasis in the ever-changing world of independent music. The label was founded in 2012 by our leader Michael League who started GroundUP as a new home for his band Snarky Puppy. Michael quickly built additions on to his new home and invited a circle of musicians and friends to move in as well. The goal is now to continue to build from the Ground Up and foster our guiding beliefs and ideas and to harness the power of music to help influence listener's emotions, behaviors and occasionally morals.