Double Up Entertainment is a music label that is headed by world renown music producer INTENSE. With over one billion views, INTENSE has been responsible for bringing the biggest Punjabi music stars to the forefront with hit song after hit song. The likes of Diljit Dosanjh, AP Dhillon, Amrit Maan, Sidhu Moosewala, Karan Aujla, Jasmine Sandlas and more have all collaborated with INTENSE to bring songs such as Umbrella, Excuses and Trending Nakhra to listeners all across the world. Now with his new label Double Up Entertainment, INTENSE continues to produce hits with the big stars while introducing to the world the next wave of talent under his own label. Artists such as HRJXT and Tavnoor Toor are just appearing on the music scene with INTENSE to lead the way.